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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Nordby Vision Center the leading provider of vision care products and services in New Town.

Douglas Nordby, ODIMG_0517PS

Dr. Douglas Nordby grew up in Bowman, ND where he graduated from Bowman High School in 1973. He then attended Dickenson State College, graduating in 1978. After that he pursued his degree in Optometry from Southern California College of Optometry. After graduating in 1985 he moved back to North Dakota where he opened his own practice in Watford City. In 1996, Dr. Nordby opened a satellite practice in New Town, ND. Dr. Nordby is very involved in the community, serving as a member of the Masons since 1978, the Lions since 1985, and Rotary since 1985 – where he served as president from 2002-03. He was also served on the board of North Dakota Vision Services, where he was president in 2009, and North Dakota Optometric Association, which he has been a member of since 1985, serving as president in 1996. Dr Nordby was honored by the NDOA in 1996, being named as Young Optometrist of the Year, and in 2010, when he was named Optometrist of the Year. Dr. Nordby has a wife, Lori, and three children: Jessica, Mikka, and Douglas III. In his spare time, Dr. Nordby enjoys golfing, hunting, and sports officiating.

Melissa Hjelden, ODIMG_0510PS

Dr. Missy joined Nordby Vision Center as an associate doctor in July 2013.  In December 2014 she joined Doug as part owner of Nordby Vision Center. Before joining the practice she worked in Minnesota for ECCA and Maple Grove Vision Clinic. Dr. Missy grew up in Watford City, ND.  She attended undergraduate school at the University of North Dakota where she obtained a Bachelor of Business Administration. From there she went on to Southern California College of Optometry.  She graduated with her Doctorate of Optometry in 2008.  Dr. Missy was part of Beta Sigma Kappa Optometric Honor Society and was a recipient of WICHE scholarship.  During school she had internships at HuHukam Memorial Hospital, Tucson Veteran’s Medical Center, and Southwestern Eye Center. She is excited to be back home and Dr. Missy brought her husband Matt and dog Oscar with her.  In her free time she likes being at the family lake cabin.  She also enjoys local sports leagues, such as golf and softball.

Susan Sampsel

Susan joined Dr. Nordby in September 2011.  Susan is a certified optician with over 20 years experience in the eye care industry.  She and her husband Rodney enjoy staying busy with their two children Andrew and Fallon.  Originally from Humble Texas, the family enjoys hunting, fishing, and skiing.


Kathy came to us from East Grand Forks, MN in May 2014.  She works part time in both New Town and Watford.  Kathy does a little bit of everything, from patient screening to frame selection to insurance billing.  She has five years of optical experience.  She resides with her husband Duane in Watford City.  In her spare time she runs her own business in Watford called Sew Fine Embroidery. 



Elaine is our newest full time staff member for our New Town location.  We will now have our New Town office open Tuesday through Friday.  Dr. Doug and Dr. Missy will continue to see patients on Wednesday’s and Thursday’s.